The Career Builder's Podcast

Unlocking the Power of LinkedIn with Janice Porter

Episode Summary

A LinkedIn expert, coach and trainer, Janice Porter comes on to the show to share key tips and strategies for upping your game on the world's biggest social network for professionals.

Episode Notes

Topics Covered

• Janice Porter - Business Coach helping clients leverage the power of LinkedIn
  • 2 part Webinar on Dec 9th & Dec 16th: Maximize LinkedIn -https://jplidecember2019registerhere.eventbrite.ca
  • Podcast: The Relationships Rule Podcast
  • www.Janiceporter.com
  • https://www.linkedin.com/in/janiceporter/
• Janice's career journey from Elementary School Teacher to Corporate Trainer to Business Coach
• "It's all about people, it's all about networking, and it's all about caring about the people you're networking with".
• Understanding LinkedIn as a platform: goals, audience, purpose
• Stats about who is on LinkedIn
• Find more decision makers on LinkedIn
• What makes a LinkedIn profile stand out?
• Big mistakes people are making on LinkedIn
• Creating a benefits statement
• Using "Aspiring" in your headline
• Using your voice: Vulnerability vs professionalism
• Outreach and inbound communication strategies
• Messaging cadence: request connection, thank you message, start a conversation, provide value
• Using content to build visibility and credibility
• Connections are made one conversation at a time
• Should you add your unique interests in your profile?
• Is LinkedIn Premium worth it?
• LinkedIn FAQs
• "Don't be attached to the outcome and believe enough in yourself that your confidence shows through."